Cheviot Hills
Abraham Lincoln King & Frankie King – subdividers
In 1912, prominent Palms husband and wife Abraham Lincoln (A.L.) King (1866-1927) and Frankie Lenore (Leforge) King (1870-1966) recorded Tract 1938, a 127-acre subdivision of “a portion of Lot 1, Tract of Francisco Higuera” in the Rancho Rincón de los Bueyes – an unincorporated part of Los Angeles County. They had bought the land in 1896 for $7,000 (about $250,000 in 2023 dollars).
In March 1923, voters added Tract 1938 (and other lands) to Los Angeles city limits through the “Ambassador Annexation” (a.k.a. Ambassador Addition). The following December, the Kings filed another tract map, Tract 6741, a “subdivision” of Tract 1938, which was coextensive with the earlier tract. The Tract 6741 map shows only two streets: Motor Avenue and Cheviot Drive. (In 1942, Cheviot Drive’s name was extended south of Manning Avenue to replace the block long Abbottson Road in the Country Club Highlands tract.) The Kings soon sold their undeveloped subdivision to Frans Nelson & Sons for $2,100 an acre: $266,700 (about $4.7 million in 2023 dollars).
Frans Nelson & Sons – developers
On May 12, 1924, Frans Nelson & Sons filed a subdivision map for Tract 7264 – coextensive with Tracts 6741 and 1938 – which would be marketed as Cheviot Hills. The City Council approved the tract on June 10, 1924, with the next order of business being approval of Monte-Mar Vista tract. Approval was based on a report from the City Engineer’s report, and it incorporated his two conditions: “that a walk be substituted for Wicklow Road” (at Wicklow, north of Glenbarr Avenue) and that “Dunfries [sic] Road be dedicated so as to give actual frontage on the boundary line of the tract.”
Frans Nelson & Sons, Inc., was listed as owner; A. L. King was listed as mortgagee. Frans Oscar Nelson (1859-1948) (pronounced FrAHns), acknowledged the Kings (at least Mr. King) in a November 1923 newspaper article he wrote to promote Cheviot Hills: “Twenty-seven years ago, a westward pioneer by the name of A. L. King purchased this tract of land, which consists of 127 acres, for the mere song of $7,000.” (L. A. Evening Express, Nov. 3, 1923.)
Frans Nelson & Sons “opened” Cheviot Hills on August 19, 1923 and started offering lots for sale starting November 11, 1923 – which was half a year before the City of Los Angeles approved the tract map.
Construction chief E. E. Mix (whose name is stamped on some sidewalks) oversaw a “small army of men and 40 mules working overtime” to transform a barley field into a “high class residential section.” (L. A. Evening Express, Dec. 8, 1923.) Frans Nelson, the Swedish-born retired Nebraska banker turned real estate developer (he had developed north Long Beach’s 560-lot “Fair Acres” subdivision), recounted in his biography that, even out in the “sticks,” empty lots were sold as quickly as they could be made ready:
To a cynical, “Wasn’t Cheviot Hills part of the West Los Angeles ‘sticks’ at that time?” Frans continued his half-amused recital.
“Yes, it was pretty far out then. We had to spend over $400,000 in improvements such as sidewalks, curbs, streets, electroliers, water and gas mains, and power lines. But as fast as the utilities went in the homes went up. We also built a clubhouse [Palomar Tennis Club] near the properties complete with plunge and tennis courts.”
The developer advertised the subdivision was named for its “natural rolling knolls that are so similar to the Cheviot Hills which separate England and Scotland.” Frans Nelson told his biographer, Carroll Everard “Deke” Houlgate (1905-1959) (another former Nebraskan), how the name “Cheviot Hills” was chosen:
“When we got ready to put this new property on the market, my sales organization numbered about thirty, each of whom was nearly as enthusiastic as were Harvey, George, and I.
Frans Nelson, A Biography (by Deke Houlgate) (The Pueblo Press 1940)
“We decided to let them help select a name for the new subdivision and I arranged a contest among them for that purpose. Each salesman was asked to submit a name and upon those turned in we held a
contest. Final balloting determined our choice – Cheviot Hills!”
A natural question of, “Why Cheviot Hills?” drew a whimsical smile and the answer:
“One of our salesmen was a Scotchman by the name of Simpson. He turned in the name of a district in his homeland and when this name, Cheviot Hills, was finally selected offered the further suggestion, producing a map of Scotland, that the streets be given Scotch names.
LAStreetnames.com questions the naming story: “I found no Simpsons on the company’s roster, so the story might be hogwash, but the moniker suited these golf course-adjacent hills and the Nelsons heavily played up the Scotland theme, with streets named after Scottish locales – Cheviot Drive was the first – and even bagpipers performing at sales events.”
The “& Sons” of Frans Nelson & Sons were George Alfred (G. A.) Nelson (1885-1924) and Harvey Frans (H. F.) Nelson (1893-1972). His residence, under construction, is shown in the lower left corner of the above advertisement; George would die of a sudden illness in January 1924 before moving in.
In April 1927 article, “Whippets to Race Today,” showing Frans Nelson’s own house in Cheviot Hills, reported that “although Cheviot Hills has been developed only a short time, 80 per cent of the property has been sold and already seventy-one homes, ranging in value from $10,000 to $50,000, have been erected.” (L. A. Times, April 10, 1927.)
The new neighborhood was touted for its proximity to the Rancho Golf Club and California Country Club; Hillcrest Country Club, with a mostly Jewish membership, was never mentioned. Also noted were nearness to movie studios and “convenience to Los Angeles and the beach.” Lots in the “finest residential district between Los Angeles and the sea” were advertised from $1780, with homes beginning at $10,500.
Frans Nelson & Sons put temporary restrictions on setbacks, fence height, etc. And they required that homes built on Motor Avenue or facing the country clubs would cost no less than $7,500 to build, while others would cost at least $5,000. (Monte-Mar Vista, to the north and east, started with a higher minimum at $12,000, reduced to $4,000 during the Great Depression.) The building restrictions ran into the 1940s. But the developer also applied permanent racial restrictions to the homesites. Title to the property mandated that:
no part of any of said lots shall ever, at any time, be used or occupied, or be permitted to be used or occupied by any person other than one of the White or Caucasion race, except such as are in the employ of the owner or tenants of said lots residing therein.
Our nation’s highest court held such racial restrictions unenforceable in Shelley v. Kraemer, 334 US 1 (1948).
Neff & Hurst – realtors
Harvey Nelson’s boyhood friend, Harold Grant Neff (1894-1981), was one of Cheviot Hill’s preeminent promoters. Harold was Harvey’s classmate at Omaha High School (class of 1913) and his best man when Lt. Harvey Nelson married Marian Norris (daughter of Nebraska Senator George W. Norris (1861–1944)), in Washington D.C. in 1918. Neff worked for the United States Geographic Survey Service in D.C. in 1920, the year he came to Harvey’s sister Bernice’s wedding in Nebraska. Beginning in 1929, Harold Neff partnered with Edward R. Hurst (1880-1943) to form the real estate office “Neff & Hurst.” Hurst was a Cheviot Hills resident and “an early member, past president of the California Country Club.” He would go on to be a director of the Los Angeles Realty Board and the Southern California and California Golf Associations. From offices at 3017 Motor Avenue, Neff & Hurst was the primary seller in the Cheviot Hills tract. The Los Angeles Times reported that, during 1931, Neff & Hurst did over $400,000 in business in Cheviot Hills: “Sixty homes were bullt and nearly all occupied.” By 1935, the Evening Star News’ Cheviot Chatter column called Neff the “‘mayor’ of Cheviot Hills.” Later, when the Walter H. Leimert Co. developed the adjacent Cheviot Knolls subdivision, Neff & Hurst (by then at 3131 Motor Avenue) were the exclusive selling agents.
Cheviot Hills did not sell as quickly as its developers might have wished. Four years after it went on the market, Frans Nelson was still promoting it, for example, with whippet races for which he provided the trophy.
Over the years, several subdivisions surrounding Cheviot Hills (such as Country Club Highlands, Monte-Mar Vista, and Cheviot Knolls) have lost their individual identities and collectively been called Cheviot Hills, with the original sometimes called “Old Cheviot.” The Cheviot Hills subdivision is distinguished by “Frans-Nelson & Sons” stampings in streets, sidewalks, and curbs and by (CD 803 – style electrolier) concrete lampposts.
